Rooted in Vermont is a grassroots movement to increase consumer demand for local food. Rooted in Vermont is shifting the local food narrative on social media and in Vermont communities to be inclusive of the many ways Vermonters enjoy and acquire local food. Traditions like gardening, hunting, fishing, and foraging are as core to Vermont’s local food movement as purchasing local food from farmers, restaurants, schools, and stores. Grassroots marketing efforts targeted towards Vermonters not already committed to purchasing local food will aim to stimulate increased awareness, participation, and purchases in Vermont’s local food economy and help local food consumption become mainstream in the next 5-10 years.
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